Influence: The Psychology of Persuasion

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  • Robert Cialdini
  • Author:  Robert Cialdini
  • Year: 30-06-2005
  • Translator From English: Hristina Buyuklieva
  • Availability:  In Stock
  • Product Code:  185-01
  • SKU: 03.0071
  • ISBN: 978-954-321-151-7

€12.27
  • Ex Tax: €10.23
   


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Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert Cialdini

Robert Cialdini

Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology... Read more

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Tags: Business Etiquette,Business Strategies,Career Development,Leadership,Management,Influence & Persuasion,Personal Development,Verbal & Non-Verbal Communication,Success Books

Specification
Year 30-06-2005
Translator From English: Hristina Buyuklieva
Pages 512
Size 130/200 мм
Weight 0.6 kg
Cover Type Hardcover
Genre Business Etiquette, Business Strategies, Career Development, Leadership, Management, Influence & Persuasion, Personal Development, Verbal & Non-Verbal Communication, Success Books

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