Yes!: 50 Scientifically Proven Ways to Be Persuasive

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  • Robert Cialdini
  • Author:  Robert Cialdini
  • Year: 17-04-2009
  • Translator From English: Svetlana Kipman
  • Availability:  In Stock
  • Product Code:  466-01
  • SKU: 05.0019
  • ISBN: 978-954-321-516-4

€6.14
  • Ex Tax: €5.11
   


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Description

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

 Cowritten by the world’s most quoted expert on influence, Professor Robert CialdiniYes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.


Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

About the Author

Robert Cialdini

Robert Cialdini

Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology... Read more

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Tags: Influence & Persuasion,Personal Development,Verbal & Non-Verbal Communication,Success Books,Practical Guides

Specification
Year 17-04-2009
Translator From English: Svetlana Kipman
Pages 248
Size 200/130 мм
Weight 0.27 kg
Cover Type Paperback
Genre Influence & Persuasion, Personal Development, Verbal & Non-Verbal Communication, Success Books, Practical Guides

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