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Marketing & Advertisement

My Life in Advertising

My Life in Advertising

€10.17Ex Tax: €9.33

Marketing, Consumption and Economic growth
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Marketing, Consumption and Economic growth

€9.71Ex Tax: €8.91

The Practice
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The Practice

€8.18Ex Tax: €7.51

Corporate Branding 4.0
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Corporate Branding 4.0

€7.67Ex Tax: €7.04

The hidden weapons in advertising
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The hidden weapons in advertising

€10.18Ex Tax: €9.34

Trust Me, I'm Lying: Confessions of a Media Manipulator
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Trust Me, I'm Lying: Confessions of a Media Manipulator

€11.25Ex Tax: €10.32

Small DATA: The Tiny Clues that Uncover Huge Trends
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Small DATA: The Tiny Clues that Uncover Huge Trends

€11.25Ex Tax: €10.32

Ogilvy on Advertising
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Ogilvy on Advertising

€15.29Ex Tax: €14.02

Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Marketing Moves: A New Approach to Profits, Growth, and Renewal

€8.18Ex Tax: €7.51

Brand Premium: How Smart Brands Make More Money
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Brand Premium: How Smart Brands Make More Money

€11.25Ex Tax: €10.32

Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School
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Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

€7.16Ex Tax: €6.56

Word of Mouth Marketing: How Smart Companies Get People Talking
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Word of Mouth Marketing: How Smart Companies Get People Talking

€7.67Ex Tax: €7.04

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

€6.14Ex Tax: €5.63

Psychology of Advertising
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Psychology of Advertising

€7.67Ex Tax: €7.04

Neuro-Sell: How Neuroscience can Power Your Sales Success
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Neuro-Sell: How Neuroscience can Power Your Sales Success

€7.67Ex Tax: €7.04

Market Positioning
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Market Positioning

€7.67Ex Tax: €7.04

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Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад". 


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Celebrate with us and win a prize!

01/11/2023

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Play with "Shmakofoktsi" and win a book!

16/10/2023

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On financial capitalism and the New Cold War

12/10/2023

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29/09/2023

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