Marketing & Advertisement

Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media M...

€11.25Ex Tax: €9.37

Small DATA: The Tiny Clues that Uncover Huge Trends

Small DATA: The Tiny Clues that Uncover Huge ...

€11.25Ex Tax: €9.37

Ogilvy on Advertising

Ogilvy on Advertising

€15.29Ex Tax: €12.74

Marketing Moves: A New Approach to Profits, Growth, and Renewal

Marketing Moves: A New Approach to Profits, G...

€8.18Ex Tax: €6.82

Brand Premium: How Smart Brands Make More Money
TOP

Brand Premium: How Smart Brands Make More Mon...

€11.25Ex Tax: €9.37

Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

Bare Knuckle Selling: Knockout Sales Tactics ...

€7.16Ex Tax: €5.97

Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies ...

€7.67Ex Tax: €6.39

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer: How to Sell Your Prod...

€6.14Ex Tax: €5.11

Psychology of Advertising

Psychology of Advertising

€7.67Ex Tax: €6.39

Neuro-Sell: How Neuroscience can Power Your Sales Success

Neuro-Sell: How Neuroscience can Power Your S...

€7.67Ex Tax: €6.39

Market Positioning

Market Positioning

€7.67Ex Tax: €6.39

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Stra...

€15.34Ex Tax: €12.78

Free: The Future of a Radical Price

Free: The Future of a Radical Price

€10.23Ex Tax: €8.52

Consumer Behavior: Buying, Having, and Being
TOP

Consumer Behavior: Buying, Having, and Being

€61.36Ex Tax: €51.13

Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

€9.20Ex Tax: €7.67

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A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

– Scott Cook

Fortunes are built on opportunity and wit, and there are people who grasped the moment and proved to have a deep understanding of finance and the means to promote themselves and their enterprise. These experts shape the economic landscape and leave their mark on a cornerstone of the modern world. The titles help understanding and promote leadership potential in the ever-changing landscape of the market.


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I don't want to a part of the diabetes epidemic. We've heard ad nausem that USA has too many obese ..

Bill Gates about Upheaval: Turning Points for Nations in Crisis - The New Book by Jared Diamond

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I feel very lucky to work with my wife, and not just because I get to spend extra time with her. Me..

If you thought you were too old for sound books, think again!

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Enjoy the new sound books by Iztok-Zapad Publishing House!The aim of these titles is to encourage chil..

Stalingrad: The Fateful Siege, 1942–1943 - review

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This is a painful book to read, as it shows the horror of the war on both sides. The half-year battle for the st..