Marketing & Advertisement

Marketing, Consumption and Economic growth
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Marketing, Consumption and Economic growth

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The Practice

The Practice

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Corporate Branding 4.0

Corporate Branding 4.0

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The hidden weapons in advertising
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The hidden weapons in advertising

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Trust Me, I'm Lying: Confessions of a Media Manipulator
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Trust Me, I'm Lying: Confessions of a Media M...

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Small DATA: The Tiny Clues that Uncover Huge Trends
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Small DATA: The Tiny Clues that Uncover Huge ...

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Ogilvy on Advertising
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Ogilvy on Advertising

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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Marketing Moves: A New Approach to Profits, G...

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Brand Premium: How Smart Brands Make More Money
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Brand Premium: How Smart Brands Make More Mon...

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Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School
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Bare Knuckle Selling: Knockout Sales Tactics ...

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Word of Mouth Marketing: How Smart Companies Get People Talking
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Word of Mouth Marketing: How Smart Companies ...

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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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The Irresistible Offer: How to Sell Your Prod...

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Psychology of Advertising
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Psychology of Advertising

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Neuro-Sell: How Neuroscience can Power Your Sales Success
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Neuro-Sell: How Neuroscience can Power Your S...

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Market Positioning
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Market Positioning

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Guerilla Marketing: Easy and Inexpensive Stra...

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Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад". 


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