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How Brands Grow
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How Brands Grow

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My Life in Advertising
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My Life in Advertising

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Marketing, Consumption and Economic growth
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Marketing, Consumption and Economic growth

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The Practice
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The Practice

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Corporate Branding 4.0
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Corporate Branding 4.0

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The hidden weapons in advertising
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The hidden weapons in advertising

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Trust Me, I'm Lying: Confessions of a Media Manipulator
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Trust Me, I'm Lying: Confessions of a Media Manipulator

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Small DATA: The Tiny Clues that Uncover Huge Trends
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Small DATA: The Tiny Clues that Uncover Huge Trends

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Ogilvy on Advertising
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Ogilvy on Advertising

€12.23 (23.92 лв.) €15.29 (29.90 лв.) Ex Tax: €11.22 (21.94 лв.)

Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Marketing Moves: A New Approach to Profits, Growth, and Renewal

€6.55 (12.80 лв.) €8.18 (16.00 лв.) Ex Tax: €6.00 (11.74 лв.)

Brand Premium: How Smart Brands Make More Money
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Brand Premium: How Smart Brands Make More Money

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Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School
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Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

€5.72 (11.20 лв.) €7.16 (14.00 лв.) Ex Tax: €5.25 (10.27 лв.)

Word of Mouth Marketing: How Smart Companies Get People Talking
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Word of Mouth Marketing: How Smart Companies Get People Talking

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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

€4.91 (9.60 лв.) €6.14 (12.00 лв.) Ex Tax: €4.50 (8.81 лв.)

Psychology of Advertising
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Psychology of Advertising

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Neuro-Sell: How Neuroscience can Power Your Sales Success
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Neuro-Sell: How Neuroscience can Power Your Sales Success

€6.13 (12.00 лв.) €7.67 (15.00 лв.) Ex Tax: €5.63 (11.01 лв.)

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Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад". 


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