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Welcome to the new website of “Iztok-Zapad” – quality books, knowledge, and inspiration all in one place!

Marketing & Advertisement

How Brands Grow
Sale -20%
New

How Brands Grow

12.00€ / 23.47 лв.15.00€ / 29.34 лв.
My Life in Advertising
Sale -20%

My Life in Advertising

8.14€ / 15.92 лв.10.17€ / 19.90 лв.
Marketing, Consumption and Economic growth
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Marketing, Consumption and Economic growth

7.77€ / 15.20 лв.9.71€ / 19.00 лв.
The Practice
Sale -20%

The Practice

6.54€ / 12.80 лв.8.18€ / 16.00 лв.
Corporate Branding 4.0
Sale -20%

Corporate Branding 4.0

6.14€ / 12.00 лв.7.67€ / 15.00 лв.
The hidden weapons in advertising
Sale -20%

The hidden weapons in advertising

8.14€ / 15.92 лв.10.18€ / 19.90 лв.
Trust Me, I'm Lying: Confessions of a Media Manipulator
Sale -20%

Trust Me, I'm Lying: Confessions of a Media Manipulator

9.00€ / 17.60 лв.11.25€ / 22.00 лв.
Small DATA: The Tiny Clues that Uncover Huge Trends
Sale -20%

Small DATA: The Tiny Clues that Uncover Huge Trends

9.00€ / 17.60 лв.11.25€ / 22.00 лв.
Ogilvy on Advertising
Sale -20%

Ogilvy on Advertising

12.23€ / 23.92 лв.15.29€ / 29.90 лв.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Sale -20%

Marketing Moves: A New Approach to Profits, Growth, and Renewal

6.55€ / 12.80 лв.8.18€ / 16.00 лв.
Brand Premium: How Smart Brands Make More Money
Sale -20%

Brand Premium: How Smart Brands Make More Money

9.00€ / 17.60 лв.11.25€ / 22.00 лв.
Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School
Sale -20%

Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

5.72€ / 11.20 лв.7.16€ / 14.00 лв.
Word of Mouth Marketing: How Smart Companies Get People Talking
Sale -20%

Word of Mouth Marketing: How Smart Companies Get People Talking

6.13€ / 12.00 лв.7.67€ / 15.00 лв.
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Sale -20%

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

4.91€ / 9.60 лв.6.14€ / 12.00 лв.
Psychology of Advertising
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Psychology of Advertising

6.13€ / 12.00 лв.7.67€ / 15.00 лв.
Neuro-Sell: How Neuroscience can Power Your Sales Success
Sale -20%

Neuro-Sell: How Neuroscience can Power Your Sales Success

6.13€ / 12.00 лв.7.67€ / 15.00 лв.
Market Positioning
Sale -20%

Market Positioning

6.13€ / 12.00 лв.7.67€ / 15.00 лв.
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Sale -20%

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

12.27€ / 24.00 лв.15.34€ / 30.00 лв.
Free: The Future of a Radical Price
Sale -20%

Free: The Future of a Radical Price

8.18€ / 16.00 лв.10.23€ / 20.00 лв.
Consumer Behavior: Buying, Having, and Being
Sale -20%

Consumer Behavior: Buying, Having, and Being

49.08€ / 96.00 лв.61.35€ / 120.00 лв.

Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад".