Nudge: Improving Decisions About Health, Wealth, and Happiness

  • Richard H. Thaler, Cass R. Sunstein
  • Author:  Richard H. Thaler, Cass R. Sunstein
  • Year: 22-04-2014
  • Translator from English: Lachezar Stamatov
  • Availability:  In Stock
  • Product Code:  1305-01
  • SKU: 16.0118
  • ISBN: 978-619-152-405-1
  • Read an excerpt:

€9.20
  • Ex Tax: €7.67
   


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Description

New York Times bestseller

An Economist Best Book of the Year

Financial Times Best Book of the Year

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and FreakonomicsNudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

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About the Author

Richard H. Thaler, Cass R. Sunstein

Richard H. Thaler, Cass R. Sunstein

Richard H. Thaler (born September 12, 1945) is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago B... Read more

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Tags: Self-Knowledge & Self-Help,Consciousness & Subconsciousness,Social Psychology,Intelligence,Influence & Persuasion,Business Strategies,Economics

Specification
Year 22-04-2014
Translator from English: Lachezar Stamatov
Pages 336
Size 140/215 мм
Weight 0.31 kg
Cover Type Paperback
Genre Self-Knowledge & Self-Help, Consciousness & Subconsciousness, Social Psychology, Intelligence, Influence & Persuasion, Business Strategies, Economics

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