- Author: Stanimir Andonov
- Year: 20-10-2014
- Availability: In Stock
- Product Code: 149-01
- SKU: 13.0081
- ISBN: 978-619-152-507-2
- Read an excerpt:
At an office of Econt 4.00 BGN
At personal address - 6.00 BGN
In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.
Undoubtedly the best book for market positioning at the moment. Very complex, understandable, well illustrated and, most importantly, with specific instructions on how to achieve the desired business outcome - marketing and sales."
- Prof. Vesselin Blagoev, PhD,
Rector the International University College, Sofia. He is the author of the first Bulgarian book on Marketing in 1988.
The book is a wonderful mix of scientific maturity and youthful audacity that convinces us that positioning is both modern science and marketing art. This young scientist and successful practitioner throws a challenging glove at world marketing theory!
-Prof. Dr. Boyan Durankev, University of National and World Economy
About the Author
|Genre||Marketing, Advertising & PR, Sales|