Market Positioning

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Author: Stanimir Andonov
Year: 20-10-2014
Availability: In Stock
Product Code: 149-01
SKU: 13.0081
ISBN: 978-619-152-507-2
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Ex Tax: €5.63

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Description

Undoubtedly the best book for market positioning at the moment. Very complex, understandable, well illustrated and, most importantly, with specific instructions on how to achieve the desired business outcome - marketing and sales."

- Prof. Vesselin Blagoev, PhD,

Rector the International University College, Sofia. He is the author of the first Bulgarian book on Marketing in 1988.

The book is a wonderful mix of scientific maturity and youthful audacity that convinces us that positioning is both modern science and marketing art. This young scientist and successful practitioner throws a challenging glove at world marketing theory!

-Prof. Dr. Boyan Durankev, University of National and World Economy

About the Author

Stanimir Andonov

Stanimir Andonov is an economist, market analyst and marketing expert. He is a graduate of the University of National and World Economy, Sofia and has also pursued a doctoral degree at BAS. He worked ... Read more