- Author: Stanimir Andonov
- Year: 20-10-2014
- Availability: Out Of Stock
- Product Code: 149-01
- SKU: 13.0081
- ISBN: 978-619-152-507-2
- Read an excerpt:
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Undoubtedly the best book for market positioning at the moment. Very complex, understandable, well illustrated and, most importantly, with specific instructions on how to achieve the desired business outcome - marketing and sales."
- Prof. Vesselin Blagoev, PhD,
Rector the International University College, Sofia. He is the author of the first Bulgarian book on Marketing in 1988.
The book is a wonderful mix of scientific maturity and youthful audacity that convinces us that positioning is both modern science and marketing art. This young scientist and successful practitioner throws a challenging glove at world marketing theory!
-Prof. Dr. Boyan Durankev, University of National and World Economy
About the Author
|Genre||Marketing, Advertising & PR, Sales|