How Brands Grow
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- Product Code:
- 3696-01
- ISBN
- 978-619-01-1740-7
- SKU
- 11.0382
- Year
- 26-02-2026
- Translation
- Translation from English: Margarita Teneva
- Pages
- 208
- Size
- 168/240 mm
- Cover Type
- Softcover
- Genre
- Marketing and advertising
Prof. Byron Sharp is one of the most influential contemporary marketing theorists and the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. His academic career is dedicated to establishing marketing as a rigorous scientific discipline based on empirical laws and proven models of consumer behavior. As the head of the world's largest institute for m…
