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Welcome to the new website of “Iztok-Zapad” – quality books, knowledge, and inspiration all in one place!

Marketing & Advertisement

How Brands Grow
New

How Brands Grow

15.00€ / 29.34 лв.
My Life in Advertising

My Life in Advertising

10.17€ / 19.90 лв.
Marketing, Consumption and Economic growth

Marketing, Consumption and Economic growth

9.71€ / 19.00 лв.
The Practice

The Practice

8.18€ / 16.00 лв.
Corporate Branding 4.0

Corporate Branding 4.0

7.67€ / 15.00 лв.
The hidden weapons in advertising

The hidden weapons in advertising

10.18€ / 19.90 лв.
Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator

11.25€ / 22.00 лв.
Small DATA: The Tiny Clues that Uncover Huge Trends

Small DATA: The Tiny Clues that Uncover Huge Trends

11.25€ / 22.00 лв.
Ogilvy on Advertising

Ogilvy on Advertising

15.29€ / 29.90 лв.
Marketing Moves: A New Approach to Profits, Growth, and Renewal

Marketing Moves: A New Approach to Profits, Growth, and Renewal

8.18€ / 16.00 лв.
Brand Premium: How Smart Brands Make More Money

Brand Premium: How Smart Brands Make More Money

11.25€ / 22.00 лв.
Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

7.16€ / 14.00 лв.
Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking

7.67€ / 15.00 лв.
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

6.14€ / 12.00 лв.
Psychology of Advertising

Psychology of Advertising

7.67€ / 15.00 лв.
Neuro-Sell: How Neuroscience can Power Your Sales Success

Neuro-Sell: How Neuroscience can Power Your Sales Success

7.67€ / 15.00 лв.
Market Positioning

Market Positioning

7.67€ / 15.00 лв.
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

15.34€ / 30.00 лв.
Free: The Future of a Radical Price

Free: The Future of a Radical Price

10.23€ / 20.00 лв.
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

61.35€ / 120.00 лв.

Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад".