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Welcome to the new website of “Iztok-Zapad” – quality books, knowledge, and inspiration all in one place!

Marketing & Advertisement

How Brands Grow
Sale -20%

How Brands Grow

12.00€15.00€
My Life in Advertising
Sale -20%

My Life in Advertising

8.14€10.17€
Marketing, Consumption and Economic growth
Sale -20%

Marketing, Consumption and Economic growth

7.77€9.71€
The Practice
Sale -20%

The Practice

6.54€8.18€
Corporate Branding 4.0
Sale -20%

Corporate Branding 4.0

6.14€7.67€
The hidden weapons in advertising
Sale -20%

The hidden weapons in advertising

8.14€10.18€
Trust Me, I'm Lying: Confessions of a Media Manipulator
Sale -20%

Trust Me, I'm Lying: Confessions of a Media Manipulator

9.00€11.25€
Small DATA: The Tiny Clues that Uncover Huge Trends
Sale -20%

Small DATA: The Tiny Clues that Uncover Huge Trends

9.00€11.25€
Ogilvy on Advertising
Sale -20%

Ogilvy on Advertising

12.23€15.29€
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Sale -20%

Marketing Moves: A New Approach to Profits, Growth, and Renewal

6.55€8.18€
Brand Premium: How Smart Brands Make More Money
Sale -20%

Brand Premium: How Smart Brands Make More Money

9.00€11.25€
Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School
Sale -20%

Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School

5.72€7.16€
Word of Mouth Marketing: How Smart Companies Get People Talking
Sale -20%

Word of Mouth Marketing: How Smart Companies Get People Talking

6.13€7.67€
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Sale -20%

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

4.91€6.14€
Psychology of Advertising
Sale -20%

Psychology of Advertising

6.13€7.67€
Neuro-Sell: How Neuroscience can Power Your Sales Success
Sale -20%

Neuro-Sell: How Neuroscience can Power Your Sales Success

6.13€7.67€
Market Positioning
Sale -20%

Market Positioning

6.13€7.67€
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Sale -20%

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

12.27€15.34€
Free: The Future of a Radical Price
Sale -20%

Free: The Future of a Radical Price

8.18€10.23€
Consumer Behavior: Buying, Having, and Being
Sale -20%

Consumer Behavior: Buying, Having, and Being

49.08€61.35€

Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад".