The Tipping Point: How Little Things Can Make a Big Difference
- Author: Malcolm Gladwell
- Translator from English: Boris Deliradev, Manol Peikov
- Availability: In Stock
- Product Code: 2518-01
- SKU: 16.0261
- ISBN: 978-954-491-662-6
At an office of Econt 4.00 BGN
At personal address - 6.00 BGN
In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
About the Author
More by the same author
|from English: Boris Deliradev, Manol Peikov
|Business Strategies, Investments & Entrepreneurship