The Tipping Point: How Little Things Can Make a Big Difference

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  • Malcolm Gladwell
  • Author:  Malcolm Gladwell
  • Translator from English: Boris Deliradev, Manol Peikov
  • Availability:  In Stock
  • Product Code:  2518-01
  • SKU: 16.0364
  • ISBN: 978-954-491-662-6

€6.95  €8.69
  • Ex Tax: €6.38
   


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Description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

About the Author

Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter ... Read more

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Tags: Business Strategies, Investments & Entrepreneurship

Specification
Translator from English: Boris Deliradev, Manol Peikov
Pages 288
Weight 0.300 kg
Cover Type Paperback
Genre Business Strategies, Investments & Entrepreneurship

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