The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
-
- Author: Scott Galloway
- Year: 13-09-2018
- Translator from English: Maria Kondakova
- Availability: In Stock
- Product Code: 2195-01
- SKU: 31.0063
- ISBN: 978-619-01-0307-3
- Read an excerpt:
 |
Delivery At an office of Econt 4.00 BGN At personal address - 6.00 BGN |
 |
Order by phone Call us at 0888 465 635 to order by phone |
 |
E-book In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices. |
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
About the Author
Scott Galloway
More by the same author
Related Products
Tags: Business Strategies, Investments & Entrepreneurship, Online Business & Technologies, Famous Entrepreneurs
| Specification | |
| Year | 13-09-2018 |
| Translator | from English: Maria Kondakova |
| Pages | 320 |
| Size | 140/215 мм |
| Weight | 0.45 kg |
| Cover Type | Paperback |
| Genre | Business Strategies, Investments & Entrepreneurship, Online Business & Technologies, Famous Entrepreneurs |
