Market Positioning

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  • Stanimir Andonov
  • Author:  Stanimir Andonov
  • Year: 20-10-2014
  • Availability:  In Stock
  • Product Code:  149-01
  • SKU: 13.0081
  • ISBN: 978-619-152-507-2
  • Read an excerpt:

€6.13  €7.67
  • Ex Tax: €5.63
Cover Type
Paperback
€7.67 €6.13
eBook
€3.83
   


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Description

Undoubtedly the best book for market positioning at the moment. Very complex, understandable, well illustrated and, most importantly, with specific instructions on how to achieve the desired business outcome - marketing and sales."

- Prof. Vesselin Blagoev, PhD,

Rector the International University College, Sofia. He is the author of the first Bulgarian book on Marketing in 1988.


The book is a wonderful mix of scientific maturity and youthful audacity that convinces us that positioning is both modern science and marketing art. This young scientist and successful practitioner throws a challenging glove at world marketing theory!

-Prof. Dr. Boyan Durankev, University of National and World Economy

About the Author

Stanimir Andonov

Stanimir Andonov

Stanimir Andonov is an economist, market analyst and marketing expert. He is a graduate of the University of National and World Economy, Sofia and has also pursued a doctoral degree at BAS. He worked ... Read more

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Tags: Marketing, Advertising & PR, Sales

Specification
Year 20-10-2014
Pages 256
Size 140/215 мм
Weight 0.35 kg
Cover Type Paperback
Genre Marketing, Advertising & PR, Sales

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