Stanimir Andonov

Stanimir Andonov

Stanimir Andonov is an economist, market analyst and marketing expert. He is a graduate of the University of National and World Economy, Sofia and has also pursued a doctoral degree at BAS. He worked as a lecturer in Marketing and a programme director at New Bulgarian University. In addition to that, he also taught Marketing as a visiting assistant professor at the State University of Library Studies and Information Technologies, University of National and World Economy, International University College. He is currently a regular assistant professor at the Higher School of Insurance and Finance (VUZF University), Sofia.

Activities and Societies: His academic interests are related to the study of consumer perceptions and preferences. By means of a national representative sampling, he has researched the positioning of insurance companies operating in Bulgaria. Stanimir Andonov has written a number of articles on the subject.

Market Positioning

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