To Sell Is Human: The Surprising Truth about Moving Others

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  • Daniel Pink
  • Author:  Daniel Pink
  • Collection:  "Beautiful Mind" Collection
  • Year: 27-02-2017
  • Translator From English: Zhana Toteva
  • Availability:  In Stock
  • Product Code:  298-01
  • SKU: 05.0112
  • ISBN: 978-619-152-994-0
  • Read an excerpt:

€6.13  €7.67
  • Ex Tax: €5.63
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eBook
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Description

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in& Drive and A Whole New Mind,Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

About the Author

Daniel Pink

Daniel Pink

Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work. He was host and co-executive producer of the 2014–2015 National Geographic Channel social scienc... Read more

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Tags: Career Development,Marketing,Sales,Advertising & PR,Famous Entrepreneurs

Specification
Year 27-02-2017
Translator From English: Zhana Toteva
Pages 240
Size 140/215 мм
Weight 0.35 kg
Collection Колекция "Красив ум"
Cover Type Paperback
Genre Career Development, Marketing, Sales, Advertising & PR, Famous Entrepreneurs

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