Drive: The Surprising Truth About What Motivates Us

  • Daniel Pink
  • Author:  Daniel Pink
  • Collection:  "Beautiful Mind" Collection
  • Year: 15-10-2012
  • Translator from English: Lyudmila Filipova
  • Availability:  In Stock
  • Product Code:  985-01
  • SKU: 13.0052
  • ISBN: 978-619-152-103-6
  • Read an excerpt:

  • Ex Tax: €5.97


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The New York Times bestseller that gives readers a paradigm—shattering new way to think about motivation.

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

About the Author

Daniel Pink

Daniel Pink

Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work. He was host and co-executive producer of the 2014–2015 National Geographic Channel social scienc... Read more

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Tags: Business Strategies,Career Development,Coaching,Leadership,Management,Success Books,Self-Knowledge & Self-Help,Social Psychology,Brain & Thinking,Personal Development

Year 15-10-2012
Translator from English: Lyudmila Filipova
Pages 240
Size 140/215 мм
Weight 0.3 kg
Collection Колекция "Красив ум"
Cover Type Paperback
Genre Business Strategies, Career Development, Coaching, Leadership, Management, Success Books, Self-Knowledge & Self-Help, Social Psychology, Brain & Thinking, Personal Development

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