On Second Thought: Outsmarting Your Mind's Hard-Wired Habits

  • Wray Herbert
  • Author:  Wray Herbert
  • Year: 07-12-2017
  • Translator from English: Maria Kondakova
  • Availability:  In Stock
  • Product Code:  2059-01
  • SKU: 16.0196
  • ISBN: 978-619-01-0162-8

€8.69
  • Ex Tax: €7.24
   


Delivery

At an office of Econt 3.60 BGN 

At personal address - 6.00 BGN

Free shipping in Bulgaria for orders above 50 BGN. to an Econt office

Order by phone

Call us at 0888 465 635 to order by phone

E-book

In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.

Description

Our lives are composed of millions of choices, ranging from trivial to life-changing and momentous. Luckily, our brains have evolved a number of mental shortcuts, biases, and tricks that allow us to quickly negotiate this endless array of decisions. We don’t want to rationally deliberate every choice we make, and thanks to these cognitive rules of thumb, we don’t need to.

Yet these hard-wired shortcuts, mental wonders though they may be, can also be perilous. They can distort our thinking in ways that are often invisible to us, leading us to make poor decisions, to be easy targets for manipulators…and they can even cost us our lives.

The truth is, despite all the buzz about the power of gut-instinct decision-making in recent years, sometimes it’s better to stop and say, “On second thought . . .”

The trick, of course, lies in knowing when to trust that instant response, and when to question it. In On Second Thought, acclaimed science writer Wray Herbert provides the first guide to achieving that balance. Drawing on real-world examples and cutting-edge research, he takes us on a fascinating, wide-ranging journey through our innate cognitive traps and tools, exposing the hidden dangers lurking in familiarity and consistency; the obstacles that keep us from accurately evaluating risk and value; the delusions that make it hard for us to accurately predict the future; the perils of the human yearning for order and simplicity; the ways our fears can color our very perceptions . . . and much more.

Along the way, Herbert reveals the often-bizarre cross-connections these shortcuts have secretly ingrained in our brains, answering such questions as why jury decisions may be shaped by our ancient need for cleanliness; what the state of your desk has to do with your political preferences; why loneliness can literally make us shiver; how drawing two dots on a piece of paper can desensitize us to violence… and how the very typeface on this page is affecting your decision about whether or not to buy this book.

Ultimately, On Second Thought is both a captivating exploration of the workings of the mind and an invaluable resource for anyone who wants to learn how to make smarter, better judgments every day.

About the Author

Wray Herbert

Wray Herbert

Wray Herbert has been writing about psychology and human behavior for more than 25 years. He has been the behavioral science editor at Science News, the editor-in-chief of Psychology Today, health and... Read more

Related Products

The Stuff of Thought: Language as a Window into Human Nature
TOP

The Stuff of Thought: Language as a Window in...

€17.90Ex Tax: €14.91

Thinking, Fast and Slow
TOP

Thinking, Fast and Slow

€16.87Ex Tax: €14.06

Tags: Brain & Thinking,Consciousness & Subconsciousness

Specification
Year 07-12-2017
Translator from English: Maria Kondakova
Pages 304
Size 140/215 мм
Weight 0.39 kg
Cover Type Paperback
Genre Brain & Thinking, Consciousness & Subconsciousness

There are no reviews for this product.

Write a review
Note: HTML is not translated!
Captcha

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy

News

Emotional Intelligence: Theory and Practice of Success

04/10/2019

This article is available only in Bulgarian

In memoriam: Prof. Nikola Georgiev

01/10/2019

This article is available only in Bulgarian

„Lost Connections“ – The hidden message of depression

30/09/2019

This article is available only in Bulgarian...

The Diabetes Code: Prevent and Reverse Type 2 Diabetes Naturally - review

02/09/2019

I don't want to a part of the diabetes epidemic. We've heard ad nausem that USA has too many obese ..