What Makes Your Brain Happy and Why You Should Do the Opposite

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  • David DiSalvo
  • Author:  David DiSalvo
  • Year: 14-09-2017
  • Translator from English: Lyudmila Andreeva
  • Availability:  In Stock
  • Product Code:  2004-01
  • SKU: 11.0157
  • ISBN: 978-619-01-0102-4

€6.55  €8.18
  • Ex Tax: €6.00


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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

About the Author

David DiSalvo

David DiSalvo

David DiSalvo is a science writer and public education specialist who writes about the intersection of science, technology and culture. His work has appeared in Scientific American Mind, Psychology To... Read more

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Tags: Brain & Thinking, Consciousness & Subconsciousness

Year 14-09-2017
Translator from English: Lyudmila Andreeva
Pages 304
Size 140/215 мм
Weight 0.4 kg
Cover Type Paperback
Genre Brain & Thinking, Consciousness & Subconsciousness

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