David J. Schwartz

David J. Schwartz

David Joseph Schwartz (March 23, 1927 – December 6, 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.

He was a professor at Georgia State University.

The late David Joseph Schwartz was a professor at Georgia State University, Atlanta, and was considered a leading American authority on motivation. He was also President of Creative Educational Services, a consulting firm specialising in leadership development.

Starting from a one-room schoolhouse in rural Indiana, David J. Schwartz went on to become the president of his own company and lecturer to more than three thousand trade associations, sales groups and management seminars. He wrote his first phenomenal bestseller THE MAGIC OF THINKING BIG nearly fifty-seven years ago.

Millions of people throughout the world have improved their lives by reading books by Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, whose teachings will help you sell better, manage better, earn more money, and -- most important of all -- find greater happiness and peace of mind.

In the course of researching his books Schwartz spoke to many people who had reached the top in their field. Instead of getting detailed responses, Schwartz was told that the key factor in personal success was simply the desire for it. Rather than being 'too many Chiefs and not enough Indians', the opposite is true. Some people choose to lead, others to follow. Success is not primarily a matter of circumstances or native talent or even intelligence - it is a choice.

Thinking larger thoughts is a kind of magic, since the effort put in is small compared with the long-term results. In the 1890s, a person named Gottlieb Daimler drew a three-pointed star on a postcard to his family and wrote next to it, 'One day this star will shine down on my work.' He co-founded Mercedes-Benz. Great accomplishments such as these demonstrate Schwartz's claim that a person is best measured by the size of their dreams.


The Magic of Thinking Big
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The Magic of Thinking Big

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