The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You

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  • Mark Buchanan
  • Author:  Mark Buchanan
  • Year: 07-01-2011
  • Translator from English: Mina Tsoneva
  • Availability:  Out Of Stock
  • Product Code:  642-01
  • SKU: 18.0064
  • ISBN: 978-954-321-793-9

€5.73  €7.16
  • Ex Tax: €4.77


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The idiosyncrasies of human decision-making have confounded economists and social theorists for years. If each person makes choices for personal (and often irrational) reasons, how can people's choices be predicted by a single theory? How can any economic, social, or political theory be valid? The truth is, none of them really are. 

 Mark Buchanan makes the fascinating argument that the science of physics is beginning to provide a new picture of the human or "social atom," and help us understand the surprising, and often predictable, patterns that emerge when they get together. Look at patterns, not people, Buchanan argues, and rules emerge that can explain how movements form, how interest groups operate, and even why ethnic hatred persists. Using similar observations, social physicists can predict whether neighborhoods will integrate, whether stock markets will crash, and whether crime waves will continue or abate. 

 Brimming with mind games and provocative experiments, The Social Atom is an incisive, accessible, and comprehensive argument for a whole new way to look at human social behavior.


"...offer fascinating ways to approach worldly problems."

USA Today 

"Beguiling behavorial study...he's on to something big."

-Bloomberg News


"Likely the Blink or Freakonomics of 2007, theoretical physicist Buchanan's new book explains how we replicate the behavior of people we admire, and stick close to people with shared fundamental bonds such as ethnic heritage."

-Time Out Chicago 


About the Author

Mark Buchanan

Mark Buchanan

Mark Buchanan (born October 31, 1961) is an American physicist and author. He was formerly an editor with the international journal of science Nature, and the popular science magazine New Scientist. H... Read more

Tags: Intelligence,Social Psychology

Year 07-01-2011
Translator from English: Mina Tsoneva
Pages 236
Size 140/215 мм
Weight 0.343 kg
Cover Type Paperback
Genre Intelligence, Social Psychology

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