Propaganda

TOP
  • Edward Bernays
  • Author:  Edward Bernays
  • Year: 13-05-2019
  • Translator from English: Denislav Yordanov
  • Availability:  In Stock
  • Product Code:  2311-01
  • SKU: 16.0228
  • ISBN: 978-619-01-0442-1
  • Read an excerpt:

€6.65
  • Ex Tax: €6.10
   


Delivery

At an office of Econt 4.00 BGN 

At personal address - 6.00 BGN

Order by phone

Call us at 0888 465 635 to order by phone

E-book

In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.

Description

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”

—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

About the Author

Edward Bernays

Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as ""the father of public relations"". Bernays was named ... Read more

More by the same author

Crystallizing Public Opinion

Crystallizing Public Opinion

€7.67Ex Tax: €7.04

Related Products

Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Ma
TOP

Social BOOM!: How to Master Business Soc...

€11.76Ex Tax: €10.79

Wicked Charisma
TOP

Wicked Charisma

€5.11Ex Tax: €4.69

Neuro-Sell: How Neuroscience can Power Your Sales Success
TOP

Neuro-Sell: How Neuroscience can Power Y...

€7.67Ex Tax: €7.04

Small DATA: The Tiny Clues that Uncover Huge Trends
TOP

Small DATA: The Tiny Clues that Uncover ...

€11.25Ex Tax: €10.32

Microstyle: The Art of Writing Little
TOP

Microstyle: The Art of Writing Little

€7.67Ex Tax: €7.04

The hidden weapons in advertising
TOP

The hidden weapons in advertising

€10.18Ex Tax: €9.34

Corporate Branding 4.0
TOP

Corporate Branding 4.0

€7.67Ex Tax: €7.04

Fear and propaganda
TOP

Fear and propaganda

€7.67Ex Tax: €7.04

Specification
Year 13-05-2019
Translator from English: Denislav Yordanov
Pages 144
Size 140/215 мм
Weight 0.22 kg
Cover Type Paperback
Genre Sales, Advertising & PR, Behind the Scenes, Modern History, Influence & Persuasion, Political Science & Politics

There are no reviews for this product.

Write a review
Note: HTML is not translated!
Captcha

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy

News

For the faith-filled life

21/12/2023

This content is only available in Bulgarian.

The most sought-after titles at the 2023 Christmas Book Fair

20/12/2023

The East-West team recommends...

18/12/2023

This content is only available in Bulgarian.