Ogilvy on Advertising
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- Author: David Ogilvy
- Year: 27-06-2016
- Translator from English: Svetlana Komogorova-Komata
- Availability: Out Of Stock
- Product Code: 1756-01
- SKU: 15.0059
- ISBN: 978-619-152-883-7
- Read an excerpt:
€12.23 €15.29
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Description
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business".
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
About the Author
David Ogilvy
David Mackenzie Ogilvy (1911 – 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. Trained at the Gallup research organization, he attributed the succe... Read more
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| Specification | |
| Year | 27-06-2016 |
| Translator | from English: Svetlana Komogorova-Komata |
| Pages | 280 |
| Size | 168/240 мм |
| Weight | 0.85 kg |
| Cover Type | Hardcover |
| Genre | Marketing, Advertising & PR, Famous Entrepreneurs |
