Nigel Hollis

Nigel Hollis

Nigel Hollis (born 1958) is an author, analyst, researcher, speaker, and commentator on marketing. He is the author of The Global Brand: How to create and develop lasting brand value in the world market published by Palgrave Macmillan in 2008, and is the Executive Vice President of market research agency, Millward Brown.

Nigel Hollis has over thirty years of research experience in marketing communications and their role in building and maintaining brands. He has been four times winner of the Atticus Award for original ideas in marketing.

Brand Premium: How Smart Brands Make More Money

Brand Premium: How Smart Brands Make More Mon...

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