Linda Kaplan Thaler, Robin Koval

Linda Kaplan Thaler, Robin Koval

Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck and the daring “Yes, Yes, Yes” campaign for Clairol Herbal Essences. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”

Linda is also a celebrated author and television personality. Her collaborations with coauthor Robin Koval have all become national bestsellers, including “The Power of Nice” and their newest bestseller, “GRIT to GREAT,” which has been listed as one of the top business books for 2015.


Robin Koval is the CEO and President of Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco. A leader in the world of advertising and marketing, Koval became CEO and President of Truth Initiative (then called Legacy) in 2013. She has since re-launched the organization’s award-winning and lifesaving truth® youth tobacco prevention campaign, named by Ad Age as one of the top campaigns of the century, and winner of numerous awards including 2015 Best Non-Profit Campaign of the Year from PR Week.

Koval is a co-founder and former president of the Kaplan Thaler Group, which she grew from a fledgling start-up in 1997 to a billion-dollar agency working with Procter & Gamble, Pfizer, Citi, Aflac and other cherished brands. She led the agency’s integration with Publicis and served as CEO of Publicis Kaplan Thaler – New York’s fifth largest advertising agency. She is the co-authors of three other best-selling books along with Linda Kapler Thaler


Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

Grit to Great: How Perseverance, Passion, and...

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