Gut Feelings: The Intelligence of the Unconscious

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  • Gerd Gigerenzer
  • Author:  Gerd Gigerenzer
  • Year: 09-07-2009
  • Translator from English: Svetlana Kimpan
  • Availability:  Out Of Stock
  • Product Code:  487-01
  • SKU: 04.0005
  • ISBN: 978-954-321-586-7

€5.73  €7.16
  • Ex Tax: €4.77
   


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Description

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition - a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?

About the Author

Gerd Gigerenzer

Gerd Gigerenzer

Gerd Gigerenzer (born September 3, 1947, Wallersdorf, Germany) is a German psychologist who has studied the use of bounded rationality and heuristics in decision making. Gigerenzer is currently direct... Read more

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Specification
Year 09-07-2009
Translator from English: Svetlana Kimpan
Pages 288
Size 140/215 мм
Weight 0.34 kg
Cover Type Paperback
Genre Verbal & Non-Verbal Communication, Consciousness & Subconsciousness, Self-Knowledge & Self-Help, Brain & Thinking, Intelligence

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