Jonah Berger

Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton’s Iron Prof (an award for awesome faculty research).


Invisible Influence: The Hidden Forces that Shape Behavior
-20%
TOP

14.40 лв. (€7.36) 18.00 лв. (€9.20) Ex Tax: 13.21 лв. (€6.75)

Showing 1 to 1 of 1 (1 Pages)

Recently Viewed

Collected Poems
-20%
TOP

16.00 лв. (€8.18) 20.00 лв. (€10.23) Ex Tax: 14.68 лв. (€7.51)

The Descendants of Tonka Obretenova and the People's Court
-20%
TOP

9.52 лв. (€4.87) 11.90 лв. (€6.09) Ex Tax: 8.74 лв. (€4.47)

The World for the Bulgarian Warrior. Book 4 - Multilingual edition
The World for the Bulgarian Warrior. Book 4 - Multilingual edition-foto2
The World for the Bulgarian Warrior. Book 4 - Multilingual edition-foto3
The World for the Bulgarian Warrior. Book 4 - Multilingual edition-foto4
-20%
TOP

31.20 лв. (€15.95) 39.00 лв. (€19.94) Ex Tax: 28.62 лв. (€14.64)

Marks on water and other stories
-20%
TOP

12.00 лв. (€6.14) 15.00 лв. (€7.67) Ex Tax: 11.01 лв. (€5.63)

Individual Differences in Decision Making
-20%
TOP

12.80 лв. (€6.55) 16.00 лв. (€8.18) Ex Tax: 11.74 лв. (€6.00)

Saga for the Balkan War
-20%
TOP

10.40 лв. (€5.32) 13.00 лв. (€6.65) Ex Tax: 9.54 лв. (€4.88)


Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy