Jonah Berger

Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton’s Iron Prof (an award for awesome faculty research).


Invisible Influence: The Hidden Forces that Shape Behavior
-20%
TOP

€7.36 (14.40 лв.) €9.20 (18.00 лв.) Ex Tax: €6.75 (13.21 лв.)

Showing 1 to 1 of 1 (1 Pages)

Recently Viewed

Murder Mindfully
-20%
TOP

€7.36 (14.40 лв.) €9.20 (18.00 лв.) Ex Tax: €6.75 (13.21 лв.)

The Fifth Prince: Destroyer (game book)
-20%
TOP

€9.00 (17.60 лв.) €11.25 (22.00 лв.) Ex Tax: €8.25 (16.14 лв.)

Guide to Clinical EEG and Epileptology
-20%
TOP

€15.95 (31.20 лв.) €19.94 (39.00 лв.) Ex Tax: €14.64 (28.62 лв.)

Stop Wondering If You'll Ever Meet Him: A Revolutionary Approach for Putting the Date Back into Dating
-20%
TOP

€5.72 (11.20 лв.) €7.16 (14.00 лв.) Ex Tax: €5.25 (10.27 лв.)

Death by Black Hole: And Other Cosmic Quandaries
-20%
TOP

€6.55 (12.80 лв.) €8.18 (16.00 лв.) Ex Tax: €6.00 (11.74 лв.)

How to Be the Employee Your Company Can't Live Without: 18 Ways to Become Indispensable
-20%
TOP

€4.09 (8.00 лв.) €5.11 (10.00 лв.) Ex Tax: €3.75 (7.34 лв.)


Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy