Ogilvy on Advertising
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- Product Code:
- 1756-01
- ISBN
- 978-619-152-883-7
- SKU
- 15.0059
- Year
- 27-06-2016
- Translation
- from English: Svetlana Komogorova-Komata
- Pages
- 280
- Size
- 168/240 мм
- Weight
- 0.85 kg
- Cover Type
- Hardcover
- Genre
- Marketing, Advertising & PR, Famous Entrepreneurs
David Mackenzie Ogilvy (1911 – 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. Trained at the Gallup research organization, he attributed the success of his campaigns to meticulous research into consumer habits. David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His father, Francis John Longley Ogilvy (c. 1867 - …
