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Market Positioning

Market Positioning

Sale -20%
  • 7.67€ / 15.00 лв.
  • 6.13€ / 12.00 лв.

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Product Code:
149-01
ISBN
978-619-152-507-2
SKU
13.0081
Year
20-10-2014
Pages
256
Size
140/215 мм
Weight
0.35 kg
Cover Type
Paperback
Genre
Marketing, Advertising & PR, Sales

Stanimir Andonov

Stanimir Andonov

Stanimir Andonov is an economist, market analyst and marketing expert. He is a graduate of the University of National and World Economy, Sofia and has also pursued a doctoral degree at BAS. He worked as a lecturer in Marketing and a programme director at New Bulgarian University. In addition to that, he also taught Marketing as a visiting assistant professor at the State University of Library Stud…

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Undoubtedly the best book for market positioning at the moment. Very complex, understandable, well illustrated and, most importantly, with specific instructions on how to achieve the desired business outcome - marketing and sales."

- Prof. Vesselin Blagoev, PhD,

Rector the International University College, Sofia. He is the author of the first Bulgarian book on Marketing in 1988.


The book is a wonderful mix of scientific maturity and youthful audacity that convinces us that positioning is both modern science and marketing art. This young scientist and successful practitioner throws a challenging glove at world marketing theory!

-Prof. Dr. Boyan Durankev, University of National and World Economy

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Cover Type

Paperback
6.13€ / 12.00 лв.