Ogilvy on Advertising

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  • David Ogilvy
  • Author:  David Ogilvy
  • Year: 27-06-2016
  • Translator from English: Svetlana Komogorova-Komata
  • Availability:  In Stock
  • Product Code:  1756-01
  • SKU: 15.0059
  • ISBN: 978-619-152-883-7
  • Read an excerpt:

€15.29
  • Ex Tax: €14.02
   


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Description

A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business".

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

"

About the Author

David Ogilvy

David Ogilvy

David Mackenzie Ogilvy (1911 – 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising. Trained at the Gallup research organization, he attributed the succe... Read more

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Tags: Marketing, Advertising & PR, Famous Entrepreneurs

Specification
Year 27-06-2016
Translator from English: Svetlana Komogorova-Komata
Pages 280
Size 168/240 мм
Weight 0.85 kg
Cover Type Hardcover
Genre Marketing, Advertising & PR, Famous Entrepreneurs

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