Subliminal: How Your Unconscious Mind Rules Your Behavior

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  • Leonard Mlodinow
  • Author:  Leonard Mlodinow
  • Collection:  "Beautiful Mind" Collection
  • Year: 11-11-2013
  • Translator from Еnglish: Elena Filipova
  • Availability:  Out Of Stock
  • Product Code:  1177-01
  • SKU: 16.0105
  • ISBN: 978-619-152-316-10
  • Read an excerpt:

€6.54  €8.18
  • Ex Tax: €5.45
   


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Description

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.


Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

About the Author

Leonard Mlodinow

Leonard Mlodinow

Leonard Mlodinow is a theoretical physicist and author, recognized for groundbreaking discoveries in physics, and as the author of five best-selling books.He was born in Chicago, Illinois, of parents ... Read more

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Tags: Influence & Persuasion,Intelligence,Brain & Thinking,Verbal & Non-Verbal Communication,Consciousness & Subconsciousness,Social Psychology

Specification
Year 11-11-2013
Translator from Еnglish: Elena Filipova
Pages 312
Size 140/215 мм
Weight 0.3 kg
Collection Колекция "Красив ум"
Cover Type Paperback
Genre Influence & Persuasion, Intelligence, Brain & Thinking, Verbal & Non-Verbal Communication, Consciousness & Subconsciousness, Social Psychology

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