Irrational Together. The Social Forces That Invisibly Shape Our Economic Behavior

An indispensable guide for anyone seeking to understand the dynamics of the relationships between society, money, and human behavior.

In Irrational Together: The Social Forces That Invisibly Shape Our Economic Behavior, economic sociologist Adam S. Hayes takes us on a fascinating journey, uncovering the hidden social forces that shape our behavior as consumers. Developing his own research methodology and drawing on engaging real-life examples, Hayes challenges not only the notion that economic decisions are purely rational, but also the widely held view in behavioral economics that irrational choices stem primarily from individual beliefs. According to him, our economic choices and actions are inextricably linked to the social and cultural context in which we live, and recognizing these influences is crucial for a complete understanding of the decision-making process that plays such a vital role in our lives.

By uniting behavioral economics and sociology, this groundbreaking work paves the way for a more holistic understanding of the social and cultural influences on the financial aspect of human life.