Psychology of Advertising

Effective advertising can be successful and have a real impact on the psychology of targets on the level of communication. In this sense, ads should attract the audience, be artistic, and should respect the advertising techniques.

On the level of marketing, advertising should carry out the marketing goals that the product should be enhanced and the Return of Investment, ROI, should be effective. Through its forms, techniques and ingredients advertising tries to influence the psychology of targets and consumers.

The book you hold in your hands is written for advertisers. For copywriters, accounts, designers, and managers. For all who want to enrich their creative process with the knowledge of practical psychology. This is not a book on psychology of advertising. This is a book on practical psychology for advertisers, full of common sense, pragmatism and a cynical view of things.