Consumer Behavior: Buying, Having, and Being

Special Offer Ends In:
  • Michael R. Solomon
  • Author:  Michael R. Solomon
  • Year: 18-03-2011
  • Translator from English: Lyudmila Andreeva
  • Availability:  Out Of Stock
  • Product Code:  667-01
  • SKU: 16.0041
  • ISBN: 978-954-321-839-4
  • Read an excerpt:

€49.08  €61.35
  • Ex Tax: €45.03


At an office of Econt 4.00 BGN 

At personal address - 6.00 BGN

Order by phone

Call us at 0888 465 635 to order by phone


In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.


In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students.

Here's how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 

About the Author

Michael R. Solomon

Michael R. Solomon

​Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is Profes... Read more

Tags: Marketing, Advertising & PR, Sales, Encyclopedias, Textbooks

Year 18-03-2011
Translator from English: Lyudmila Andreeva
Pages 664
Size 8/60/90 - голям формат А4, пълноцветна
Weight 2.45 kg
Cover Type Hardcover
Genre Marketing, Advertising & PR, Sales, Encyclopedias, Textbooks

There are no reviews for this product.

Write a review
Note: HTML is not translated!

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy


For the faith-filled life


This content is only available in Bulgarian.

The most sought-after titles at the 2023 Christmas Book Fair


The East-West team recommends...


This content is only available in Bulgarian.