Trust Me, I'm Lying: Confessions of a Media Manipulator
- Author: Ryan Holiday
- Year: 23-03-2017
- Translator From English: Kamen Kostov, Boyan Kostov
- Availability: Out Of Stock
- Product Code: 1832-01
- SKU: 09.0114
- ISBN: 978-619-01-0012-6
At an office of Econt 4.00 BGN
At personal address - 6.00 BGN
In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
About the Author
Tags: Business Etiquette, Business Strategies, Marketing, Advertising & PR
|Translator||From English: Kamen Kostov, Boyan Kostov|
|Genre||Business Etiquette, Business Strategies, Marketing, Advertising & PR|