Book Presentation: "How Brands Grow" by Byron Sharp

What is it that marketers don't know? Come and find out on March 26 (Thursday), 2026, at 6:00 PM at the Sofia Club in Grand Hotel Sofia, for the presentation of Byron Sharp's book "How Brands Grow". This is the first book to present the laws of marketing in context and explore their significance and application across different conditions, times, and countries.

The edition will be presented by experienced marketing specialists - Dr. Stanimir Andonov, Prof. Boyan Durankev, and Prof. Vesselin Blagoev. They will discuss the key questions marketers ask every day: how brands actually grow; how advertising really works; what price promotions actually achieve; and what the true impact of loyalty programs is. We look forward to seeing you!