How brands grow? Interview with Byron Sharp

Marketing specialist Stanimir Andonov talks with one of the most influential modern researchers in the field of branding and consumer behavior – Byron Sharp, author of the book “How Brands Grow”. In the conversation, you will hear: are there scientifically proven principles for achieving consistent and sustainable market growth? What should small business owners know? What does the theory of mental and physical availability state? Why are loyalty programs and narrow segmentation approaches that do not yield results? What is the law of double jeopardy? What are the biggest myths in marketing today?