Microstyle: The Art of Writing Little

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  • Christopher Johnson
  • Author:  Christopher Johnson
  • Year: 26-10-2017
  • Translator from English: Maria Atanasova
  • Availability:  In Stock
  • Product Code:  2031-01
  • SKU: 13.0111
  • ISBN: 978-619-01-0129-7
  • Read an excerpt:

€6.13  €7.67
  • Ex Tax: €5.63
   


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Description

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”

New York Times


Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

"

About the Author

Christopher Johnson

Christopher Johnson

Christopher Johnson is a Professor of Practice of Communication at the University of Washington, and also works as a verbal branding consultant known as The Name Inspector. Christopher grew up and we... Read more

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Tags: Handbooks & Teaching Aids,Marketing,Online Business & Technologies,Advertising & PR

Specification
Year 26-10-2017
Translator from English: Maria Atanasova
Pages 264
Size 140/215 мм
Weight 0.36 kg
Cover Type Paperback
Genre Handbooks & Teaching Aids, Marketing, Online Business & Technologies, Advertising & PR

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