Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

  • Jay Conrad Levinson
  • Author:  Jay Conrad Levinson
  • Year: 16-09-2011
  • Translator from English: Maria Nikolova
  • Availability:  Out Of Stock
  • Product Code:  765-01
  • SKU: 16.0004
  • ISBN: 978-954-321-890-5
  • Read an excerpt:

  • Ex Tax: €14.07


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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

About the Author

Jay Conrad Levinson

Jay Conrad Levinson

Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated f... Read more

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Tags: Investments & Entrepreneurship, Marketing

Year 16-09-2011
Translator from English: Maria Nikolova
Pages 512
Size 140/215 мм
Weight 0.82 kg
Cover Type Hardcover
Genre Investments & Entrepreneurship, Marketing

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