Small DATA: The Tiny Clues that Uncover Huge Trends

TOP
  • Martin Lindstrom
  • Author:  Martin Lindstrom
  • Year: 30-01-2017
  • Translator from english: Maria Kondakova
  • Availability:  Out Of Stock
  • Product Code:  1886-01
  • SKU: 13.0096
  • ISBN: 978-619-152-981-0
  • Read an excerpt:

€11.25
  • Ex Tax: €10.32
   


Delivery

At an office of Econt 4.00 BGN 

At personal address - 6.00 BGN

Order by phone

Call us at 0888 465 635 to order by phone

E-book

In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.

Description

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.

 

You'll learn…

 

  • How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
  • How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
  • How a magnet found on a fridge in Siberia resulted in a US supermarket revolution.
  • How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
  • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year.
  • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

About the Author

Martin Lindstrom

Martin Lindstrom

Martin Lindstrom (born in1970) is a Danish author and Time magazine Influential 100 Honoree. He is the author of the bestseller Buyology - Truth and Lies About Why We Buy. Lindstrom is also a public s... Read more

More by the same author

Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Bu...

€9.20Ex Tax: €8.44

Related Products

Neuro-Sell: How Neuroscience can Power Your Sales Success
TOP

Neuro-Sell: How Neuroscience can Power Y...

€7.67Ex Tax: €7.04

Propaganda
TOP

Propaganda

€6.65Ex Tax: €6.10

Crystallizing Public Opinion
TOP

Crystallizing Public Opinion

€7.67Ex Tax: €7.04

My Life in Advertising
TOP

My Life in Advertising

€10.17Ex Tax: €9.33

Tags: Business Strategies, Marketing, Sales, Advertising & PR

Specification
Year 30-01-2017
Translator from english: Maria Kondakova
Pages 304
Size 140/215 мм
Weight 0.35 kg
Cover Type Hardcover
Genre Business Strategies, Marketing, Sales, Advertising & PR

There are no reviews for this product.

Write a review
Note: HTML is not translated!
Captcha

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy

News

For the faith-filled life

21/12/2023

This content is only available in Bulgarian.

The most sought-after titles at the 2023 Christmas Book Fair

20/12/2023

The East-West team recommends...

18/12/2023

This content is only available in Bulgarian.