Marketing & Advertisement

My Life in Advertising
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Marketing, Consumption and Economic growth
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The Practice
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Corporate Branding 4.0
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The hidden weapons in advertising
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Trust Me, I'm Lying: Confessions of a Media Manipulator
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Small DATA: The Tiny Clues that Uncover Huge Trends
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17.60 лв. (€9.00) 22.00 лв. (€11.25) Ex Tax: 16.14 лв. (€8.25)

Ogilvy on Advertising
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23.92 лв. (€12.23) 29.90 лв. (€15.29) Ex Tax: 21.94 лв. (€11.22)

Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Brand Premium: How Smart Brands Make More Money
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Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You At Business School
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11.20 лв. (€5.72) 14.00 лв. (€7.16) Ex Tax: 10.27 лв. (€5.25)

Word of Mouth Marketing: How Smart Companies Get People Talking
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12.00 лв. (€6.13) 15.00 лв. (€7.67) Ex Tax: 11.01 лв. (€5.63)

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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9.60 лв. (€4.91) 12.00 лв. (€6.14) Ex Tax: 8.81 лв. (€4.50)

Psychology of Advertising
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12.00 лв. (€6.13) 15.00 лв. (€7.67) Ex Tax: 11.01 лв. (€5.63)

Neuro-Sell: How Neuroscience can Power Your Sales Success
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12.00 лв. (€6.13) 15.00 лв. (€7.67) Ex Tax: 11.01 лв. (€5.63)

Market Positioning
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12.00 лв. (€6.13) 15.00 лв. (€7.67) Ex Tax: 11.01 лв. (€5.63)

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Маркетингът и рекламата изискват непрестанно проучване на най-новите тенденции и анализ на потребителското поведение. Ваш верен съюзник в тези задачи са заглавията на издателство "Изток-Запад". 


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Киркегор. Том 2
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Along the Trace of the Exile
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The Highly Sensitive Person
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About the concept of irony. Volume 1
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16.00 лв. (€8.18) 20.00 лв. (€10.23) Ex Tax: 14.68 лв. (€7.51)

The Social Genome: The New Science of Nature and Nurture
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23.47 лв. (€12.00) 29.34 лв. (€15.00) Ex Tax: 21.53 лв. (€11.01)


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