Trust Me, I'm Lying: Confessions of a Media Manipulator

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  • Ryan Holiday
  • Author:  Ryan Holiday
  • Year: 23-03-2017
  • Translator From English: Kamen Kostov, Boyan Kostov
  • Availability:  Out Of Stock
  • Product Code:  1832-01
  • SKU: 09.0114
  • ISBN: 978-619-01-0012-6

€9.00  €11.25
  • Ex Tax: €8.25
   


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Description

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

About the Author

Ryan Holiday

Ryan Holiday

Ryan Holiday (born June 16, 1987) is an American author, marketer, and entrepreneur. He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at... Read more

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Tags: Business Etiquette, Business Strategies, Marketing, Advertising & PR

Specification
Year 23-03-2017
Translator From English: Kamen Kostov, Boyan Kostov
Pages 384
Size 140/215 мм
Weight 0.4 kg
Cover Type Paperback
Genre Business Etiquette, Business Strategies, Marketing, Advertising & PR

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