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The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

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Product Code:
457-01
ISBN
978-954-321-528-7
SKU
05.0072
Year
26-03-2009
Translation
from English: Dancho Gospodinov
Pages
448
Size
130/200 мм
Weight
0.55 kg
Cover Type
Hardcover
Genre
Business Strategies, Investments & Entrepreneurship, Capital & Funds, Sales, Famous Entrepreneurs

Сhris Anderson

Сhris Anderson

Chris Anderson (born July 9, 1961) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and …

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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.


It belongs on the shelf between The Tipping Point and Freakonomics."
- Reed Hastings, CEO, Netflix


"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

-Eric Schmidt, CEO, Google


"Anyone who cares about media . . . must read this book."

-Rob Glaser, CEO, RealNetworks

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