Influence: new and expanded edition
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- Product Code:
- 3431-01
- ISBN
- 978-619-01-1470-3
- SKU
- 03.0166
- Year
- 12-09-2024
- Translation
- from English: Detelina Ivanova
- Pages
- 480
- Size
- 168/240 mm
- Weight
- 0.600 kg
- Cover Type
- Hardcover
- Genre
- Business Etiquette, Business Strategies, Career Development, Leadership, Management, Influence & Persuasion, Personal Development, Verbal & Non-Verbal Communication, Success Books
Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. The book has…
