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World Changers: 25 Entrepreneurs Who Changed Business as We Knew It

World Changers: 25 Entrepreneurs Who Changed Business as We Knew It

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Product Code:
977-01
ISBN
978-619-152-099-2
SKU
22.0050
Year
01-10-2012
Translation
From English: Zhana Tsenova
Pages
352
Size
140/215 мм
Weight
0.48 kg
Cover Type
Paperback
Genre
Famous Entrepreneurs, Business Strategies, Investments & Entrepreneurship, Career Development, Success Books

John A. Byrne

John A. Byrne

John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network of websites for the global business community. Until recently, he was executive editor and editor-in-chief of BusinessWeek.com, where he led BusinessWeek.com to record levels of reader engagement and traffic, oversaw the redesign of the site and launched extensive new areas of …

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What if you could sit down with some of the world's most influential entrepreneurs and gain their knowledge and insights on how to create a game changing business?

Imagine having the chance to listen to a John Mackey (Whole Foods) or a Fred Smith (FedEx) on the most important things they've learned from their experiences. Or having the benefit of the self-reflection of Howard Schultz of Starbucks, who had to come back to the company he originally built to reinvent it and himself?

Of course it's not possible to deliver these rock star entrepreneurs to your dinner table. But John A. Byrne offers the next best thing: he spoke with many who have changed the face of business. In World Changers he captures the most important lessons they've learned, the biggest challenges they've tackled, and the most valuable advice they can offer others who have an entrepreneurial dream.

You'll learn the inspiring stories of how these world changers discovered their disruptive ideas, then made them a reality; overcame a variety of obstacles; and created sustainable enterprises. You'll get the firsthand accounts of how:

  • Bernie Marcus and Arthur Blank got the confidence to start The Home Depot after being fired from their jobs.
  • Reed Hastings turned a forty-dollar video late fee into a disruptive upstart called Netflix.
  • Herb Kohler, the reluctant prince of porcelain," came back to the family business and made it number one in its industry again.
  • Narayana Murthy, after one fateful train ride and wrongful incarceration, converted from communist to capitalist and cofounded one of the most successful entrepreneurial ventures in India.

    World Changers is an inspiration for those who want to create something meaningful on their own. It serves as both a celebration of entrepreneurial achievement as well as a practical handbook for everyone who dreams of starting his or her own world-changing business.

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