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Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

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Product Code:
1305-01
ISBN
978-619-152-405-1
SKU
16.0118
Year
22-04-2014
Translation
from English: Lachezar Stamatov
Pages
336
Size
140/215 мм
Weight
0.31 kg
Cover Type
Paperback
Genre
Self-Knowledge & Self-Help, Consciousness & Subconsciousness, Social Psychology, Intelligence, Influence & Persuasion, Business Strategies, Economics

Richard H. Thaler, Cass R. Sunstein

Richard H. Thaler, Cass R. Sunstein

Richard H. Thaler (born September 12, 1945) is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is perhaps best known as a theorist in behavioral finance, and for his collaboration with Daniel Kahneman and others in further defining that field. Thaler has written a nu…

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New York Times bestseller

An Economist Best Book of the Year

Financial Times Best Book of the Year

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and FreakonomicsNudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

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