The Mind of The Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics.

  • Michael Shermer
  • Author:  Michael Shermer
  • Year: 18-10-2010
  • Translator from English: Ralitsa Derilova
  • Availability:  Out Of Stock
  • Product Code:  600-01
  • SKU: 16.0001
  • ISBN: 978-954-321-757-1

€9.71
  • Ex Tax: €8.10
   


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Description

Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about money

How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior.

Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

About the Author

Michael Shermer

Michael Shermer

Michael Brant Shermer (born September 8, 1954) is an American science writer, historian of science, founder of The Skeptics Society, and editor-in-chief of its magazine Skeptic, which is largely devot... Read more

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Tags: Economics,Investments & Entrepreneurship,Sales

Specification
Year 18-10-2010
Translator from English: Ralitsa Derilova
Pages 376
Size 140/215 мм
Weight 0.47 kg
Cover Type Paperback
Genre Economics, Investments & Entrepreneurship, Sales

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