The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Oth

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  • Jeffrey Gitomer
  • Author:  Jeffrey Gitomer
  • Year: 19-02-2009
  • Translator from English: Dancho Gospodinov
  • Availability:  Out Of Stock
  • Product Code:  449-01
  • SKU: 13.0007
  • ISBN: 978-954-321-525-6

€11.25
  • Ex Tax: €9.37
   


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Description

From the bestselling author of The Little Red Book of Selling...

Jeffrey Gitomer's Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads you from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges you to prepare before you present, to prepare before you try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment.

Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to write and sell persuasively. The Little Green Book of Getting Your Way will teach you to harmonize, not manipulate. It will teach you the power of engagement and it will show you how to inject humor into the persuasive process. Jeffrey brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and ends by challenging you to think about excellence and eloquence. It will be up to you to take advantage of the opportunity and be the winner you have always wanted to be.

About the Author

Jeffrey Gitomer

Jeffrey Gitomer

Jeffrey Gitomer (born February 11, 1946 in West Palm Beach, Florida) is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyal... Read more

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Tags: Career Development,Leadership,Sales,Influence & Persuasion,Personal Development,Verbal & Non-Verbal Communication,Self-Knowledge & Self-Help,Success Books,Practical Guides,Famous Entrepreneurs,Coaching

Specification
Year 19-02-2009
Translator from English: Dancho Gospodinov
Pages 208
Size 140/215 мм
Weight 0.525 kg
Cover Type Hardcover
Genre Career Development, Leadership, Sales, Influence & Persuasion, Personal Development, Verbal & Non-Verbal Communication, Self-Knowledge & Self-Help, Success Books, Practical Guides, Famous Entrepreneurs, Coaching

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