Crystallizing Public Opinion

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  • Edward Bernays
  • Author:  Edward Bernays
  • Year: 19-11-2020
  • Translator from English: Denislav Yordanov
  • Availability:  In Stock
  • Product Code:  2672-01
  • SKU: 21.0041
  • ISBN: 978-619-01-0733-0
  • Read an excerpt:

€6.14  €7.67
  • Ex Tax: €5.63
   


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Description

A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.


A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."


The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.


 

About the Author

Edward Bernays

Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as ""the father of public relations"". Bernays was named ... Read more

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Tags: Advertising and PR, Influence & Persuasion, Political Science & Politics, Sales

Specification
Year 19-11-2020
Translator from English: Denislav Yordanov
Pages 176
Size 140/215 mm
Weight 0.233 kg
Cover Type Paperback
Genre Advertising and PR, Influence & Persuasion, Political Science & Politics, Sales

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