What Makes Your Brain Happy and Why You Should Do the Opposite

TOP
  • David DiSalvo
  • Author:  David DiSalvo
  • Year: 14-09-2017
  • Translator from English: Lyudmila Andreeva
  • Availability:  In Stock
  • Product Code:  2004-01
  • SKU: 11.0157
  • ISBN: 978-619-01-0102-4

€8.18
  • Ex Tax: €7.51
   


Delivery

At an office of Econt 4.00 BGN 

At personal address - 6.00 BGN

Order by phone

Call us at 0888 465 635 to order by phone

E-book

In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.

Description

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

About the Author

David DiSalvo

David DiSalvo

David DiSalvo is a science writer and public education specialist who writes about the intersection of science, technology and culture. His work has appeared in Scientific American Mind, Psychology To... Read more

Related Products

The Undoing Project: A Friendship That Changed Our Minds
TOP

The Undoing Project: A Friendship That C...

€9.71Ex Tax: €8.91

The Man Who Mistook His Wife for a Hat
TOP

The Man Who Mistook His Wife for a Hat

€10.20Ex Tax: €9.36

Free your brain
TOP

Free your brain

€9.71Ex Tax: €8.91

Happy Brain: Where Happiness Comes From, and Why
TOP

Happy Brain: Where Happiness Comes From,...

€9.20Ex Tax: €8.44

Chatter: The Voice in Our Head, Why It Matters, and How to Harness
TOP

Chatter: The Voice in Our Head, Why It M...

€10.17Ex Tax: €9.33

Seven And A Half Lessons About The Brain
TOP

Seven And A Half Lessons About The Brain...

€9.15Ex Tax: €8.40

Tags: Brain & Thinking, Consciousness & Subconsciousness

Specification
Year 14-09-2017
Translator from English: Lyudmila Andreeva
Pages 304
Size 140/215 мм
Weight 0.4 kg
Cover Type Paperback
Genre Brain & Thinking, Consciousness & Subconsciousness

There are no reviews for this product.

Write a review
Note: HTML is not translated!
Captcha

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy

News

For the faith-filled life

21/12/2023

This content is only available in Bulgarian.

The most sought-after titles at the 2023 Christmas Book Fair

20/12/2023

The East-West team recommends...

18/12/2023

This content is only available in Bulgarian.