• Edward Bernays
  • Author:  Edward Bernays
  • Year: 13-05-2019
  • Translator from English: Denislav Yordanov
  • Availability:  In Stock
  • Product Code:  2311-01
  • SKU: 16.0228
  • ISBN: 978-619-01-0442-1
  • Read an excerpt:

  • Ex Tax: €6.10


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“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”

—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

About the Author

Edward Bernays

Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as ""the father of public relations"". Bernays was named ... Read more

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Year 13-05-2019
Translator from English: Denislav Yordanov
Pages 144
Size 140/215 мм
Weight 0.22 kg
Cover Type Paperback
Genre Sales, Advertising & PR, Behind the Scenes, Modern History, Influence & Persuasion, Political Science & Politics

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