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Gut Feelings: The Intelligence of the Unconscious

Gut Feelings: The Intelligence of the Unconscious

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Product Code:
487-01
ISBN
978-954-321-586-7
SKU
04.0005
Year
09-07-2009
Translation
from English: Svetlana Kimpan
Pages
288
Size
140/215 мм
Weight
0.34 kg
Cover Type
Paperback
Genre
Verbal & Non-Verbal Communication, Consciousness & Subconsciousness, Self-Knowledge & Self-Help, Brain & Thinking, Intelligence

Gerd Gigerenzer

Gerd Gigerenzer

Gerd Gigerenzer (born September 3, 1947, Wallersdorf, Germany) is a German psychologist who has studied the use of bounded rationality and heuristics in decision making. Gigerenzer is currently director of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development and director of the Harding Center for Risk Literacy, both in Berlin, Germany.Gigerenzer in…

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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition - a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?

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