The Long Tail: Why the Future of Business is Selling Less of More

  • Сhris Anderson
  • Author:  Сhris Anderson
  • Year: 26-03-2009
  • Translator from English: Dancho Gospodinov
  • Availability:  In Stock
  • Product Code:  457-01
  • SKU: 05.0072
  • ISBN: 978-954-321-528-7

€12.27
  • Ex Tax: €10.23
   


Delivery

At an office of Econt 3.60 BGN 

At personal address - 6.00 BGN

Free shipping in Bulgaria for orders above 50 BGN. to an Econt office

Order by phone

Call us at 0888 465 635 to order by phone

E-book

In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.

Description

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.


It belongs on the shelf between The Tipping Point and Freakonomics."
- Reed Hastings, CEO, Netflix


"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

-Eric Schmidt, CEO, Google


"Anyone who cares about media . . . must read this book."

-Rob Glaser, CEO, RealNetworks

"

About the Author

Сhris Anderson

Сhris Anderson

Chris Anderson (born July 9, 1961) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief unti... Read more

More by the same author

Free: The Future of a Radical Price

Free: The Future of a Radical Price

€10.23Ex Tax: €8.52

Related Products

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
TOP

The Irresistible Offer: How to Sell Your Prod...

€6.14Ex Tax: €5.11

Tags: Business Strategies,Investments & Entrepreneurship,Capital & Funds,Sales,Famous Entrepreneurs

Specification
Year 26-03-2009
Translator from English: Dancho Gospodinov
Pages 448
Size 130/200 мм
Weight 0.55 kg
Cover Type Hardcover
Genre Business Strategies, Investments & Entrepreneurship, Capital & Funds, Sales, Famous Entrepreneurs

There are no reviews for this product.

Write a review
Note: HTML is not translated!
Captcha

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy

News

Emotional Intelligence: Theory and Practice of Success

04/10/2019

This article is available only in Bulgarian

In memoriam: Prof. Nikola Georgiev

01/10/2019

This article is available only in Bulgarian

„Lost Connections“ – The hidden message of depression

30/09/2019

This article is available only in Bulgarian...

The Diabetes Code: Prevent and Reverse Type 2 Diabetes Naturally - review

02/09/2019

I don't want to a part of the diabetes epidemic. We've heard ad nausem that USA has too many obese ..